FoodÂ giantÂ Kraft Foods is dropping theÂ “All Natural” label from its popular kid’sÂ drink Capri Sun.Â The company made the move amidÂ consistent claims that the juice drinkÂ is actually ‘almost juiceless’.
So, who really didn’t know that?Â I grew up loving the orange-flavored Capri Sun & even I knew as a 12-year-old that there was moreÂ high-fructose corn syrup than actual orange juice.Â But still, the label is deceiving.
“You might as well be feeding your kids a Coke,” statedÂ Marc Firestone, Kraft’s executive vice president for corporate & legal affairs.Â Firestone revealed that Kraft has been working on a more natural formula for Capri Sun for the past year.Â The new product is said to be going into production in the next few weeks & on grocery shelves a little after that.
So, we’ll have to wait & see if Kraft can not only give us a more natural fruit drink, but a tasty one as well.
Tell me what you think.