A Cornell University professor is studying & writing about the psychology of food.Â Marketing professor Brian WansinkÂ is trying toÂ uncover the hiddenÂ cues that govern & influence how much people eat.Â Â Wansink argues thatÂ the best way to lose pounds isÂ not to obsess over carbs, but find your dietaryÂ “hidden persuaders.”
The good professor is interested to find out if people grab candy from a bowl if there are more colors, yes, and whether moods & setting dictate what you eat & how much, no.
Wansink takes his case to the bookshelf in his new bookÂ Mindless Eating, Why We Eat More than We Think We Eat.
“So much of the answer lies not in counting calories, not in legislating, but in the middle range of what we can do by changing some of our own habits,” Wansink stated.
What do you think, does your mood or setting change what you would like to eat?