From starting a small candy business to opening a full-blown restaurant, there are tons of options when it comes to going into the business of food. Not every food lover wants to work in someone else’s kitchen, so when you decide to launch your own food related business you want to make sure that you are doing it right.
From knowing the laws to writing your business plan, there are a lot of less fun things that go into launching a food business. But then you also get the fun part of making food that makes you happy (and hopefully makes other people happy too) and you get to have fun promoting what you’ve created online and off.
Use Social Media
Social media isn’t just a place to promote your business once it’s going. It can be a great way to hash out what to do with your business. Use it to research other food businesses that may be like what you intend to create. If you’re starting a small cottage food business you can also use social media as a way to get people’s opinions on preferred candy flavors, best chocolate shapes, and maybe even find friends to taste test for you.
You also want to promote what you have done on Facebook, Twitter and Google Plus. Food businesses can do really well with social media sites like Instagram and Pinterest, where it’s all about the photos.
Determine Your Business Type
Again, there are all different types of food businesses you could launch. You could opt for something small, like going the cottage industry route, being a street vendor, or maybe starting a food truck. Or, you could go with something bigger, like cafe/deli or a full blown restaurant.
This decision will depend on the food you want to make, how much money you have to get going, and it will also depend on the area you live in. Be sure to look at your local competition, as well as available locations if you want to do something big.
Look Into Laws And Insurance
You also want to look into the laws in your area. If you live in a city and want to start a food truck business you may hit a wall if you find out that they’ve banned food trucks. You might find different laws in different states when it comes to cottage industry food making. Maybe you want to make and sell jerky, which isn’t usually applicable under cottage laws and will take some extra licensing to do.
You also want to have your business insured. What if someone gets food poisoning from a food item you sold them and they decide to sue you?
Practice Your Craft
The most important thing, when it comes to starting your food business, no matter how big or how small it is, is to hone your craft. Practice a lot, try new things in the kitchen, and have as many people taste test what you make as you can. If you want a successful food business you need to make things that people want to eat, and things that they need to keep coming back for because it was just that good.