MarthaÂ StewartÂ Omnimedia Inc. is trying to stretch its britches & expand theirÂ line ofÂ food productsÂ overseasÂ & may be bringing their magazine brand along for the ride.Â Â Chief Executive Susan Lyne revealed to Reuters Thursday that the Martha Stewart brand may no longer be just for the States to enjoy.
According to Lyne, the company could introduce an overseas line of food products in less than 18 months, and is something they talk about “all the time.”Â Lyne said that the Martha Stewart brand has many options for a food line, including partially prepared foods as well as whole dinners.
Lyne said, “I say partially prepared because people still like to feel like they made it, and we want to encourage that.”
“But we can make it easier for people, more convenient for them and upgrade the quality of the ingredients.”
Well, it doesn’t look like Martha can go anywhere but up these days.Â I look forward to seeing what the future has in store for this company.