Boxing legend Muhammad Ali has teamed up with a confectionary giant MarsÂ to fight childhood obesity in the US.Â
The man who floats like a butterfly & stings like a bee willÂ be marketing a range of low-calorie food & drinks for kids.Â Since the United States obesity rate for children aged 6 to 19Â have tripled since 1980, the veteran boxer is ready to kick those rates back down.Â
Ali’s new website proclaims, “Eat like champions, walk like kings”.Â His company, known as the acronym GOAT foods (for Greatest of All Time), plans to have snack foods availableÂ in stores early next year.Â
The snacks will includeÂ Shuffle, JabsÂ & Rumble, a fruit-filled roll shaped like boxing gloves or punch bags, how cute.Â The goodies will be full of vitamins & fiber and will have less than 150 calories each.Â
The 64-year-old Muhammad Ali said in a recent statement, “It is time to pass on the values, beliefs and principles that made me a champ to the next generation of champions.”
Although it’s unclear on how involved Ali will be on the project, suffers from Parkinson’s disease, he is quite passionate about his cause.Â His fourth wife Lonni told the New York Times that he has been concerned about childhood obesity for some time.Â
“What Muhammad is working on is his legacy. How are people going to remember him? Muhammad says we should all be in a race to do good,” she said.