Pepsi’s New Look

January 17, 2007 | Posted by Allison as Tid Bits & News at 9:14 am | (5) Comments »

There’s a new, old kid in town. Say hello to the newly designed Pepsi. Whatcha think, like the new makeover? Pepsi’s plan to redo their look is part of a ”360-degree marketing campaign” plan. Starting in February Pepsi will feature more dramatic designs on their cans, bottles & cups.

The new designs will rotate about every few weeks, probably making production a nightmare. I’ll bet the factory workers are loving this new 360 plan. The idea of this new look is to encourage younger consumers to be interested in switching to Pepsi over other products, the philosophy being that younger consumers will find the cans more visually stimulating.

Interestingly, Pepsi has only dramatically changed their can design ten times in the 109-year history of the company, so this is an escape from tradition for them. What do you think, will there now be more Pepsi in your house?

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5 Comments »

Barbecue Pork Ribs with Pepsi Sauce Recipe - bFeedMe Said,

January 17, 2007 @ 12:00 pm

[...] matter what Pepsi cans look like, people still enjoy that fizzy, sweet flavor. And these Barbecue Pork Ribs with Pepsi Sauce are [...]
Rachel Said,

January 17, 2007 @ 3:59 pm

I am so sick of the change pop cans! it does look cool, but now with so many different “flavors” of the same pop (regular, diet, diet caffeine-free, regular caffeine-free, cherry flavored, etc.) I can’t keep track of what I am buying.
Anna Said,

March 22, 2007 @ 9:31 am

These new Pepsi cans are so pimpin’!!!!!!!!!!!!!!!!
barbecue beef recipe Said,

November 16, 2007 @ 3:47 am

barbecue beef recipe…

i love this post, this is exactly what iam looking. thanks for posting this, take care….
Miller Time Stratumseind Said,

March 31, 2008 @ 5:10 am

Miller Time Stratumseind

According to the WSJ , a number of state Attorneys General have requested documents from Anheuser- Busch and Miller Brewing regarding their marketing of caffeinated alcoholic drinks. The states have had issues with the marketing of alcoholic beverages …